Is the technology of Virtual try on clothes mature?

As of 2025, the technology of Virtual try on clothes has reached a high level of maturity, mainly reflected in the following aspects:
technology maturity
The current virtual fitting technology has evolved from simple tools based on 2D image overlay in the early days to the stage of 3D human scanning and dynamic modeling, and integrates AI algorithms and AR real-time rendering to achieve personalized matching of skin color, body shape, and dynamic posture. The millimeter level human body scanning of Huawei's Hetu engine and the physical simulation of silk drape in Alibaba's FashionAI fabric library have made breakthroughs in technology, making the virtual try on experience close to reality.  ‌
Application scenario coverage
Technology has been widely applied in online e-commerce platforms such as Taobao and JD.com, physical businesses such as shopping centers and brand stores, as well as cross-border fields such as beauty and home furnishings. After some brands integrated the virtual fitting function, the user decision-making time was shortened, the conversion rate was increased, and the return rate decreased, which verified the feasibility of the business model.  ‌
Latest progress
The Doppel app launched by Google in July 2025 supports converting static clothing images into AI generated videos. Users can upload full body photos to generate personalized dynamic try on effects and share them. This feature has been launched on iOS and Android platforms. Domestic touch station AI and other tools also provide high-precision model dressing experience, supporting fashion matching suggestions.  ‌