VARAi’s studio makes it easy for eyewear brands to visualize designs in 3D, tailor fit to face shapes, and use AI to find best-sellers.

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Designing eyewear once took at least 9 months of trial and error, trapping teams in a cycle with little product or manufacturing success. Today, rapid prototyping cuts development time by half, or even down to just a month.

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Many eyewear brands still depend on outdated, manual processes, from hand-drawn sketches and 2D technical drawings to slow physical prototypes and endless revisions. Turning an idea into a finished product can take anywhere from six to nine months.

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Imagine visualizing your eyewear design before creating a single prototype. Unlike many industries still adapting, the eyewear sector has fully embraced digital visualization—and it's transforming the entire process.

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Optical shops around the globe are up against intense marketing competition. Whether your goal is to attract more local foot traffic or boost your presence online, having a marketing strategy tailored to the optical industry is essential for driving real business growth.

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