Phoenix Mercury unveil major rebrand ahead of 30th season
The Phoenix Mercury considered doing a major rebranding going into their 25th season in 2021. But like with home renovations, things happen and timetables change. The pandemic impacted resources and priorities, Mercury president Vince Kozar said, and the rebranding was tabled indefinitely but never off his radar. “Something of this magnitude makes the most sense at a seminal moment in the history of the franchise”
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